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Facebook debuts a Reels API for sharing from third-party apps


Meta is going all in to expand the reach of its short video products. In the latest step to those offerings widely reachable, the company is launching a Facebook Reels API for developers to integrate into their apps. This will allow users to directly share Reels on Facebook pages from third-party apps using the “Share to Reels” feature.
“Facebook Reels API will enable 3rd party platforms to directly enable a ‘share to reels’ feature, removing friction for users previously using 3rd party platforms and then uploading at a later time to Facebook. This API will allow a one-button sharing directly from their preferred 3rd party pl …

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