Many consumers and companies want to reduce their impact on the environment but may not know where to start or how to sustain the necessary changes. Tom Ferrier, the founder of Greener, an Australian cleantech startup, wants to help. He argues that sustainability and climate action doesn’t need to be complicated.
His startup is geared toward simplifying the decision-making process to help consumers and businesses understand sustainability and reduce their emissions, such as by making different purchasing decisions — and he points to a statistic that suggests around 88% of consumers in the U.S. and the U.K want businesses to help them be more sustainable.
For consumers, Greener offers an app that links to the user’s bank account, enabling customers to learn about their carbon impact and get suggestions to make better choices on shopping greener based on potentia …
