As Meta makes deeper inroads with businesses on WhatsApp, its biggest bet to monetize the instant messaging app with over 2 billion users, we are getting an early glimpse at how user experience might change on the free app. It’s not great.
Scores of people in India, WhatsApp’s largest market by users with over 500 million accounts, have complained about getting too many spam texts from businesses in recent months. WhatsApp, which quickly displaced the SMS app in the country by offering free texts, is increasingly looking like that SMS app, users say.
Thousands of brands in India have signed up for WhatsApp, consistently succeeding in reaching eyeballs of more than 80% users, a person familiar with the matter said, a figure miles ahead of c …
