New York-based insurance giant Lemonade is officially launching in the U.K., its fourth market in Europe and fifth overall, with a little help from one of the oldest and largest insurance providers in the U.K.
Lemonade, for the uninitiated, emerged into the trillion-dollar insurance space back in 2015, with a new take on how consumers should be able to buy insurance. Mobile-first, and AI-powered automation for registering and filing claims was the name of the game, versus dusty old brokers and bureaucracy.
On top of that, the company has always been vocal about its ethics, positioning itself as the antithesis of a traditional insurance company — the company is a certified B Corp, meaning that it’s independently as …
