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Attention uses natural language processing to help sales reps sell faster



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Updating CRMs after each call is an important task for sales representatives, but it means a lot of administrative work that takes time away from actually selling. Attention wants to fix that with its sales assistant, which uses AI tech and natural language processing to automatically fill in CRMs after calls and draft follow-up emails.
The New York-based startup announced today it has raised $3.1 million led by Eniac Ventures, with participation from institutional investors Frst, Liquid2 Ventures, Maschmeyer Group Ventures and Ride Ventures. The round also included the founders of Ramp, Pawp, Truework and CB Insights.
Attention was founded in September 2021 by CEO Anis Bennaceur and CTO Matthias Wickenburg. The two met while running Swipec …

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