Walmart recently introduced a new way to shop: via text. Last month, the retail giant launched its “Text to Shop” experience which allows mobile consumers across both iOS and Android devices to text Walmart the items they want to purchase from either their local stores or Walmart.com, or easily reorder items for pickup, delivery, or shipping. However, the chat experience as it stands today does not come across as fully baked, our tests found. The chatbot said confusing things and the user interface at times was difficult to navigate, despite aiming to be a simpler, text-based shopping experience.
Conversational commerce, or shopping via text, is an area that’s been seeing increased investment over the past couple of years with numerous startups entering the …
