Throw half a dozen entrepreneurs in a room together with a whiteboard, and they’ll be able to come up with a thousand business ideas in a couple of hours. It’s the nature of entrepreneurship: Our brains are wired to keep an eye on what could be better and how that gap in the market can be turned into an opportunity. In other words: Ideas are cheap, and nothing is so awesome that it couldn’t possibly be improved. However, not all problems are worth solving.
There are two common problems with the problem slide. Some founders are tempted to go way into the weeds on this slide, explaining the competitive landscape, market size, customer segme …
