Posted on

People Started Buying Crocs During the Pandemic. They Can’t Stop.


Like Peloton, Etsy and Zoom, Crocs saw its business boom during the early days of the coronavirus pandemic. The company’s aesthetically questionable but easily slipped-on clogs were the perfect footwear for Americans puttering around their homes, gardens and kitchens during quarantine.But while many people got off their exercise bikes, cut back on D.I.Y. arts projects and resumed in-person meetings as a sense of normalcy returned to the world, they have kept their Crocs on.Maggwa Ndugga of Raleigh, N.C., bought his first pair in 2020 and now has five. And he is spreading his enthusiasm, giving his parents and sisters each a pair for Christmas.“They’re not the most appealing things to look at,” Mr. Ndugga, 25, said, but they offer support to his flat feet and can be worn whether he’s working at his standing desk at home, running errands, hiking on the weekends or lifting weights.“I roll into the gym with my Crocs on and everything, and people ask, ‘Aren’t you going to change shoes?’” Mr. Ndugga said. “No, this is how I’m going to live life for now.”Fans like Mr. Ndugga — along with celebrities like Questlove, who has been known to sport the clogs at award shows — have helped Crocs emerge as a rarity in the busin …

Read More