When Porsche partnered with venture studio UP.Labs, the mission was to create six startups over three years all designed to solve the German automaker’s biggest problems and be compelling enough as a standalone business it that can attract other customers.
On Porsche’s list: software that helps manage and automate the performance of EVs. Pull Systems, the first startup borne out of the partnership, has developed a software product that the two companies say can solve it. Pull Systems, which was unveiled at SXSW 2023, also announced that it raised $5 million in a seed round led by UP.Partners.
“Cars are becoming a combination of software and a battery — and ultimately battery performance,” UP.Labs president Katelyn Foley said. “ …
