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Higher Food Prices Bring Bigger Profits, but Consumers Start to Resist


Brenetta Smith used to buy brand-name foods like Oreos and Doritos without thinking twice. But when she noticed that food prices at her local supermarket, Aldi, were soaring, she realized she had to do something different: “I have to change the way I shop,” she said.So Ms. Smith, 40, a stay-at-home parent in Memphis, started stocking up on dry goods like rice and flour, freezing meat that she bought on sale and avoiding packaged foods, which meant no more Oreos and Doritos. “We’ve cut out all of the snacks,” she said.Now that she has developed new habits and found that her approach helps stretch her husband’s salary as a cable technician, she doesn’t plan to go back to her old ways.“Even when the world returns to normal, …

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