The car industry is in the midst of its biggest transformation since the first Model T rolled off the assembly line. And no, it’s not just about shifting to electric vehicles.
It’s about software, which goes hand-in-hand with the EV transition. Automakers are betting that apps designed to work natively with infotainment systems, over-the-air updates, in-car movies and gaming, and on-demand features will be major drivers of revenue in the future.
Hyundai is one of the automakers that wants to get there first. And not by charging subscription fees for features that drivers are accustomed to getting upfront, like heated seats. Instead, Hyundai wants to develop and launch new products and services that owners value, such as downloadable features for dog owners or sports fans.
T …
