Read the room

Home » Business » Read the room

Welcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.
This week, I look into cybersecurity sales, developer content marketing, and fundraising pitches through a common lens: The importance of understanding your audience and putting it first. — Anna
Bridging the gap between cybersecurity vendors and buyers
Budget cuts brought on by the economic downturn have caused a shift in the priorities and mindsets of chief information security officers (CISOs). As security practitioners start reporting to corporate boards, they need to understand how to do so and be more business-focused than technical-focused, says marketing expert Dani Woolf.
Woolf knows CISOs well; having spent her career in B2B tech marketing, she spent months interviewing cybersecurity buyers for her podcast before launching her own audience research agency, Audience 1st, to help vendors get better at understanding their target.
A key challenge at the moment is for cybersecurity ve …

Read More