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Hulu content will be added to Disney+ to create a ‘one app experience,’ Iger says


HuluRafael Henrique | SOPA Images | LightRocket | Getty ImagesDisney said Wednesday it would add Hulu content to its Disney+ streaming app, while also announcing it would raise the price of its ad-free streaming service later this year.CEO Bob Iger said the company would soon begin offering a “one app experience” in the U.S. that incorporates Hulu content into its flagship streaming service, Disney+. Standalone options for all of Disney’s platforms, including ESPN+, will remain.related investing news”This is a logical progression of our DTC offerings that will provide greater opportunities for advertisers, while giving bundle subscribers access to more robust and streamlined content resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” Iger said during Wednesday’s earnings call.Iger attributed the move toward a one-app location for both Disney+ and Hulu content to the “advertising potential for the combined platform.” While Hulu has long offered an ad-supported option for subscribers, Disney+ launched the cheaper tier last year.Disney, along with peers like Netflix, began offering cheaper, ad-supported options last year as subscriber growth began to slow and companies began focusing on making streaming profitable. Iger on Wednesday said the company viewed its ad-supported as another way for its streaming business to reach profitability.While Disney+ lost 4 million subscribers in the se …

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