Music streaming platform SoundCloud is today launching a new tool to let artists engage with their fans better. The new product, conveniently called Fans, lets artists direct message their followers and sort their listeners through different engagement measures.
SoundCloud said that Fans product was available to 10,000 artists and now will this beta release it will be open to more than 50,000 artists, who subscribe to the platform’s Next Pro product.
The company said that some artists who have been testing the product used it to send links to unreleased tracks to fans and set up meet-and-greet events.
In 2021, SoundCloud introduced a fan-powered royalties model, which distributed subscription and ad money …
