Seoul-based e-commerce company Levit, an operator of the shopping app Alwayz, wants to make the shopping experience more entertaining and affordable. The two-year-old startup has recently raised $46 million in a Series B round of funding led by DST Global Partners with participation from new investor BOND and existing backers KB Investment, Mirae Asset Capital, Korea Investment Partners, GS Ventures, and Klim Ventures. With the latest round, Levit has raised a total of $67 million since its inception.
Alwayz offers a wide range of products, from daily groceries to home appliances and apparel to cosmetics. But it deviates from typical e-commerce platforms by incorporating social features like short videos and gamification into online shopping to draw customers.
For example, users can earn rewards by playing games nurt …
