Nura suffered the same quiet fate as countless startups before. The innovative Australian firm was effectively acqui-hired by Masimo, which has been amassing its own arm of audio brands. The Southern Californian medical device company previously purchased numerous familiar names, including Bowers and Wilkins, Polk Audio and Denon.
Unlike those firms, however, the Nura brand has gone away as a result. COO Blair Tripodi told me back in April, “Nura was a technology tuck-in and acquisition-hire of engineering talent to support the Masimo Adaptive Acoustic Technology (AAT) platform.”
The deal was initially positioned as a partnership to the outside, with a press release titled, “Nura Joins Forces With Denon.” It didn’t offer much insight into the acquisition, but did highlight “a Denon product featuring Masimo AAT, expected in mid-2023.” AAT is …
