Peacock is delivering bad news to its subscribers tonight. Beginning at 12 a.m. EDT, the streamer is notifying existing customers that it’s raising its subscription prices on August 17. The change will affect new customers immediately. This will be the first time Peacock has experienced a price hike since its launch.
Users will have to pay $5.99 per month for Premium (ad supported), up from $4.99. Meanwhile, Premium Plus (ad-free) will get a $2 increase to $11.99 per month.
The reason for the change, the company claims, is so it can continue to invest in providing high-quality content and user experience.
The price hike will also allow Peacock to remain competitive in the marketplace, given rivals like Netflix and Max are charging upward of $19.99/m …
