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As a photographer, the saga of Amazon buying Digital Photo Review (DPReview among friends) before slowly grinding it into the ground and then suddenly announcing they were closing the site, and then going “j/k, we’re selling it after all” has given me a lot of pause for thought. You do occasionally see startups that end up getting acquired in ways that seem a little peculiar, and I’m not sure if Amazon was ever a great place for DPReview to land.
Amazon jettisoning the brand out makes me wonder what’ll happen with IMDb and Goodreads — two other much-loved brands that seem to be a strange fit with where Amazon is these days.
For startups, the lesson here, in my opinion, is th …
