Instagram’s Twitter clone Threads enjoyed a fairly fruitful first week in existence, sailing past 30 million users in the first 24 hours before passing 100 million signups within five days. And just yesterday, numbers from Data.ai indicated that Threads has now hit 150 million downloads.
However, another completely unrelated app has been inadvertently thrust into the spotlight off the back of Instagram’s attempt to capitalize on the Twitter mess.
Threads, a Slack alternative that launched out stealth back in 2019 with backing from Sequoia Capital, has seen a significant increase in traffic to its website in the days following its new namesake’s launch. This is largely owing to the fact that Threads (the Slack alternative) owns the Threads.com domain name, whereas Instagram’s incarnation is on the less sexy Threads.net (though the app doesn’t have a web interface as of yet).
This also led Threads (the Slack alternative) to have a little fun at Instagram’s expense.
At any rate, this confusion led Threads (the Slack alternative) to see a major spike in downloads in the week immediately after Instagram launched its Threads. Between July 6 and July 12, figures provided to TechCrunch from Data.ai indicate that Threads had more than 880,000 downloads globally on iOS alone, having had “few downloads” prior to this point.
It was also the 52nd most downloaded app globally overall, and third in the “business” categor …
