Instagram’s rumored Twitter competitor just dropped on the iOS App Store in the U.S. The app will be called Threads, and according to App Store data, it’s expected to launch on July 6.
It’s a good time for Instagram to enter the fray — this past weekend, as Twitter fumbled the bag with rate-limit errors, competitors like Spill, Bluesky and Post saw significant growth. But Threads could have a leg up, since it directly ports over your Instagram followers and following lists. Instead of rebuilding a community from scratch, Threads users will already have their existing Instagram circles there from the get-go.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the App Store description reads. “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same thin …
