Tubi appointed Anjali Sud as its new CEO, the company announced Monday. Following her tenure as CEO at Vimeo, Sud will officially join the Fox-owned free ad-supported TV streaming (FAST) service on September 1.
“We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences,” said Sud in a statement.
Sud joins Tubi as FAST services continue rising in popularity. Global FAST revenues for TV shows and movies are set to reach $18 billion in 2028, triple from $6 billion in 2022. Major streaming giants Warner Bros. Discovery and Netflix are also eyeing the space in order to boost their ad businesses.
“The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment by giving all people access to all th …
