Earlier this month, Twitter — which has since rebranded as X — began sharing ad revenue with verified creators in an attempt to retain top talent on its platform. Today, the company announced its “Ads Revenue Sharing” program is now available for eligible creators globally. The program, according to posts by X owner Elon Musk, aims to dole out $5 million in the first round of creator payments. This would be cumulative from the month of February onward, he noted.
Several creators posted they had received substantial payouts as a result, with some ranging in the five to six figures.
To be eligible, X users will need to subscribe to Blue (formerly Twitter Blue) or Verified Organizations and must have “at least 15M impressions on your cumulative posts within the last 3 months,” the website on the creator program explains. In addition, users must have at least 500 followers.
X is monetizing the ads served in the replies to creat …
