Posted on

Twitter tweaks its new revenue-sharing policy for creators to expand access, increase rate limits



Share

Twitter last week began paying creators a share of the ad revenue served in the replies of their posts in an effort to retain the platform’s most important tweeters, in the face of increased competition from Instagram Threads and others. But despite the program’s significant payouts, some creators weren’t happy — and took their complaints to Twitter owner Elon Musk over the weekend. In a series of tweets, Musk addressed creators’ concerns over things like the types of accounts that were eligible for monetization, rate limits, and other issues.
Musk had said the first round of creator payouts will total $5 million and would be cumulative from February onward, TechCrunch reported last week. That’s resulted in some creators seeing sizab …

Read More