As Amazon’s Prime Video gears up for its second year as the exclusive rights holder to NFL’s Thursday Night Football (TNF), the streaming service hopes to give fans a more enhanced viewing experience with a slew of new AI-driven features.
During a demo with Prime Video executives, TechCrunch learned about the AI elements coming to TNF this season, as well as the first Black Friday NFL game and when viewers can expect HDR video quality.
AI is changing how sports content is consumed
If we asked someone about sports broadcasting a few years ago, we would have bet artificial intelligence (AI) and machine learning (ML) would be the last thing on their mind. However, the use of AI and ML models in sports has drastically altered how hardcore fans watch games, allowing them to dive deeper into the analytics.
“We don’t want to just put math on the scr …
