Amazon is looking to boost its TikTok-style “Inspire” shopping feed and is offering to pay influencers $25 a video, but some creators are mocking the low rate. The company sent out an email to select influencers asking them to submit videos featuring two or more Amazon products in the same category.
The company is offering $12,500 for a maximum of 500 videos, or $25 per qualifying video, according to a screenshot of the email shared online. The news was first reported by Bloomberg.
Amazon plans to cap the initiative at 35,000 videos, which will cost the company $875,000, according to the screenshot. The company is looking for videos that “could be a product review of two or more products, a product comparison video, a ranking video listing the best products in a certain category, or even gift inspiration featuring multiple products,” the email reads.
Some creators have reacted to Amazon’s offering and mocked the low payment on social media.
“25$ per job lol Amazon can go find someone else to play that game,” …
