Anheuser-Busch InBev, the global beer-making giant, on Thursday reported a sharp drop in sales and profit in the United States, as it counted the cost of a conservative-led boycott of Bud Light after the company’s collaboration with a transgender influencer.Anheuser-Busch said that its revenue in the United States fell more than 10 percent last quarter, versus the same period last year, “primarily due to the volume decline of Bud Light.” Operating profit at the U.S. unit dropped by nearly 30 percent.Bud Light has faced a backlash from conservative commentators and celebrities after Dylan Mulvaney, a transgender influencer, posted a promotion for the beer on Instagram in April. Anheuser-Busch later put some marketing executives on leave and announced layoffs in its corporate offices.“People want to enjoy their beer without the debate,” Michel Doukeris, the chief executive of Anheuser-Busch, told analysts on Thursday. He said that the company would focus on promoting its beers through its pa …
Browse
Business Central
Accelerate growth with 1BusinessWorld's Global Business Profile
Sign up for free or use coupon code 1BW50 for 50% discount on your subscription
Sign up nowLatest Business News
- The Transformational Potential of Agentic AI: Opportunities, Ambitions, and Risks (1/13/2025) - Artificial intelligence (AI) evolves rapidly, transitioning from a tool for… Read more...
- Transforming Data Management for Organizational Success (1/12/2025) - Strategies for Simplifying Processes, Enhancing Security, and Driving Efficiency Across… Read more...
- Bridging Education and Innovation: EIT Digital’s Blueprint for Europe’s Tech Future (1/10/2025) - How EIT Digital empowers leaders, scales startups, and drives digital… Read more...
- Embracing Transformation: The Strategic Imperative of Generative AI (1/7/2025) - Redefining Business Operations and Workforce Potential in the Era of… Read more...
- Empowering Global Progress Through Accessible Data Science (1/7/2025) - Democratizing Data Education and Driving Ethical Innovation for a Better… Read more...
- Reinventing Finance with Next-Generation AI (12/28/2024) - Ten Transformative Use Cases Elevate Compliance, Efficiency, and Client Value… Read more...