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Fall in Bud Light Sales Puts Dent in Anheuser-Busch’s Earnings



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Anheuser-Busch InBev, the global beer-making giant, on Thursday reported a sharp drop in sales and profit in the United States, as it counted the cost of a conservative-led boycott of Bud Light after the company’s collaboration with a transgender influencer.Anheuser-Busch said that its revenue in the United States fell more than 10 percent last quarter, versus the same period last year, “primarily due to the volume decline of Bud Light.” Operating profit at the U.S. unit dropped by nearly 30 percent.Bud Light has faced a backlash from conservative commentators and celebrities after Dylan Mulvaney, a transgender influencer, posted a promotion for the beer on Instagram in April. Anheuser-Busch later put some marketing executives on leave and announced layoffs in its corporate offices.“People want to enjoy their beer without the debate,” Michel Doukeris, the chief executive of Anheuser-Busch, told analysts on Thursday. He said that the company would focus on promoting its beers through its pa …

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