Popular image pinboarding and shopping inspiration site Pinterest provided an update on its recently announced Amazon partnership and its other efforts around AI during its Q2 2023 earnings this week. The company in April announced a multi-year deal with Amazon that saw the e-commerce giant become Pinterest’s first partner on third-party ads. Those efforts are now progressing faster than expected, Pinterest suggested in a call with investors. It additionally stressed how its AI investments were aiding across the site in areas like engagement, relevance, and ads.
With the Amazon deal underway, when Pinterest users click on an Amazon ad on Pinterest, they’ll be taken directly to Amazon to make the purchase. Investors naturally were keen to get a better understanding of how well those efforts were helping the company now boost its bottom line.
Pinterest, however, st …
