Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make it easy for teams to set up, run, coordinate, and analyze their own user tests so they can quickly optimize their ideas. Confidence is currently only available as a private beta.
“Spotify’s data scientists and engineers have been developing and honing our product testing methods for years.” the company wrote in a blog post. “Whether it’s automatically coordinating simultaneous A/B tests or orchestrating the rollout of an AI recommendation system across mobile, desktop, and web, the platform we built scales experimentation best practices and capabilities to all our teams. Soon this experimentation platform will be available to any company that wants to build, test, and iterate ideas the way we do at Spotify: quickly, reliably, and with confidence.”
Spotify says Confidence is designed to help software development teams whether they have outgrown their current test …
