Companies of all stripes have begun embracing generative AI as a way to increase productivity and possibly even replace some workers. But the base technology has been around for decades. Over the last five to 10 years, big enterprise software companies have been building AI into their platforms without the same level of screaming hype we are seeing at the moment.
The problem has always been placing AI. It hasn’t helped that there has been a tendency for the early adopters to personify and productize it, even if it wasn’t really a product. Salesforce called it Einstein; Adobe, Sensei; and IBM, Watson. But AI isn’t one thing you can nail down and call a product, per …
