Instagram Threads users had been clamoring for a fully functional web version of the Meta-owned Twitter alternative since the app’s July debut. But last week’s release of the anticipated web app on August 22nd appears to have little significant impact on Threads’ usage, new data indicates. In the U.S., Threads’ website traffic jumped up by 20% over the past week (through Monday) compared with the week prior, but it’s not clear that this could be attributed to an influx of users, rather than to switchers moving from the native mobile app to the web.
Worldwide, the traffic bump from the web app launch was only 3%.
Image Credits: Similarweb
The data comes from digital intelligence firm Similarweb, which has been tracking Threads’ adoption …
