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It’s sometimes hard to remember that, as a startup founder, you have influence over aspects of your business that you wouldn’t have if you were a cog in a giant machine somewhere. In one of my past companies, we went very far out of our way to ensure that our packaging was fully biodegradable, but still a lot of fun. In another, we ensured that all our server use was carbon-offset. In a third, we had regular standups and brainstorms to figure out how we could have less of an impact on our planet.
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