VCs who want better outcomes should use data to reduce founder team risk

Janneke Niessen
Contributor

VCs expect the companies they invest in to use data to improve their decision-making. So why aren’t they doing that when evaluating startup teams?
Sure, venture capital is a people business, and the power of gut feeling is real. But using an objective, data-backed process to evaluate teams — the same way we do when evaluating financial KPIs, product, timing and market opportunities — will help us make better investment decisions, avoid costly mistakes and discover opportunities we might have otherwise overlooked.
An objective assessment process will also help investors break free from patterns and back someone other …

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