Customers are the lifeblood of any business. Without a healthy book of existing customers and a steady stream of new customers, a business can’t grow.
This is why most businesses have a sales funnel — a way of bringing in potential customers and working with them until they become buyers. This is where your marketing team and your sales team work together to create success for the company.
Set up properly, it’s a wonderful system. However, if leads are passed too early, not followed up on, or handled poorly, your bottom line will suffer. In order for this to …
