The European Union’s lead data protection supervisor has recommended that a ban on targeted advertising based on tracking Internet users’ digital activity be included in a major reform of digital services rules which aims to increase operators’ accountability, among other key goals.
The European Data Protection Supervisor (EDPS), Wojciech Wiewiorówski, made the call for a ban on surveillance-based targeted ads in reference to the Commission’s Digital Services Act (DSA) — following a request for consultation from EU lawmakers.
The DSA legislative proposal was introduced in December, alongside the Digital Markets Act (DMA) — kicking off the EU’s (often lengthy) …
