TikTok is adding new targeting and boosting features for its Promote advertising tool, the company announced on Wednesday. Promote first launched in 2021 as a way for creators to turn […]
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Back to news homeHow to run growth marketing during a recession
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]
Google tells staff to act ‘more entrepreneurial.’ Translation: Work harder, or else
Sundar Pichai, boss of Google and its parent Alphabet, told employees to “be more entrepreneurial” and work with “more hunger” in a staff-wide email that warned of consolidation, several news […]
Google’s ‘deceptive’ account sign-up process targeted with GDPR complaints
Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process that they […]
Google begins rolling out ads in YouTube Shorts globally
Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the […]
Data intelligence startup Near, with 1.6B anonymized user IDs, lists on Nasdaq via SPAC at a $1B market cap; raises $100M
The IPO window has all but closed for technology companies in the wake of a massive downturn in the market, but an opening still remains for some, in the form […]
ESPN+ debuts ‘McEnroe vs. McEnroe’, the first-ever tennis match between a real person and their virtual avatar
Premiering on May 7 at 10 PM ET on ESPN+, Michelob Ultra, in collaboration with tech and production company Unit 9, presents “McEnroe vs. McEnroe,” the world’s first tennis match […]
TikTok introduces its first ad product to offer a revenue share with creators
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead […]
Europe seals a deal on tighter rules for digital services
In the small hours local time, European Union lawmakers secured a provisional deal on a landmark update to rules for digital services operating in the region — grabbing political agreement […]
Kremlin critic Navalny calls for Google and Meta to turn their adtech into an anti-war weapon
Jailed Kremlin critic Alexey Navalny has called on tech giants Google and Meta/Facebook to help circumvent Putin’s grip on the media and get information out to ordinary Russians about what’s […]