While there are plenty of companies selling data about physical locations, SafeGraph CEO Auren Hoffman said his startup is “one of the few companies to sell this data to data science teams.”
For the most part, location data has traditionally been sold to marketers, and Hoffman said, “In the marketing world, if your data is like 40% or 50% true, that’s actually amazing.” But that doesn’t cut it for the data scientist who needs to use it to build complex models and algorithms.
So SafeGraph takes what Hoffman described as a “very, very rigorous approach,” crawling and merging data like …
