[embedded content]
The current rave about newsletters and so-called or social audio is just the latest version of the story of podcasting. Take the idea that podcasting is experiencing a new wave of popularity and scaffolding. Are you sure? Apple is bent on turning the space into a subscription model, and we’re all going to twist again like we did last summer. Somehow I doubt it. The basic attraction for me is not paying for podcasts. Subscription startups may be an important step forward, but the heart of the matter is talent formation.
Back when they first started, the …
