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YouTube’s new tool lets creators turn their own videos into Shorts

YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company […]




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Chasing TikTok, Meta rolls out new Reels features and expands Instagram Reels to 90 seconds

As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a […]




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TikTok introduces its first ad product to offer a revenue share with creators

TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead […]










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3 views: How should creators weigh monetization strategies in the platform era?

The scrap between Joe Rogan, Spotify, and their detractors has resurfaced the simmering debate concerning creator monetization. Given that creators include everyone TikTok performers mega-podcasters, YouTube celebrities, and Instagram influencers, […]