Amazon has long maintained that its video streaming service, Prime Video, helps drive more sales on the shopping app. Now the e-commerce giant is testing what happens when it brings a video streaming service directly to the shopping app.
The e-commerce giant on Saturday launched MiniTV, an ad-supported video streaming service that is “completely free” within the Amazon India app. MiniTV is currently available only to users in India, Amazon said.
MiniTV features web-series, comedy shows, and content around tech news, food, beauty, fashion “to begin with,” Amazon said. Some of the titles currently available have been produced by TVF …
