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India’s lockdown is making life hard for its most popular apps

The coronavirus pandemic, which has forced billions of people to stay home, has led to a surge in new downloads of several consumer and enterprise focused apps in the west. But in India, the biggest open market globally, things have taken a slightly different turn.

Daily downloads for several popular apps including TikTok, WhatsApp, Truecaller, Helo, Vmate, Facebook, Google Pay, and Paytm have either remained unchanged in the last three months or taken a dip, according to a TechCrunch analysis of figures provided by research firm Apptopia.

Additionally, several popular apps that offer in-app purchases have seen their revenue dramatically drop in the last four weeks as most companies in India recommended employees to work from home and New Delhi imposed a 21-day nationwide lockdown — which has today been extended to May 3.

TikTok was downloaded 20.2 million times in India in a 31-day period ending April 12, down from 21.6 million times it was downloaded in the month of January, for instance. During the same period, WhatsApp’s download plummeted to 12 million from 17 million; Hotstar fell from 9.8 million to 3 million; and ByteDance’s Helo dropped from 10.5 million to 7.5 million.

For most of February, TikTok saw more than 700,000 downloads a day in India, peaking at 891,000. In the last one week, volume of daily downloads of the app has fallen below 450,000. WhatsApp’s figure has dropped from about 650,000 to below 250,000, according to Apptopia .

Aarogya Setu, an app launched by the Indian government to help people know if they have been in the vicinity of someone who has tested positive for coronavirus, is currently topping the chart in India with more than 780,000 downloads a day.

Tinder clocked $319,102 in in-app revenue on the App Store and Google Play Store in India between March 13 to April 12, down from $547,103 in January. Netflix’s in-app revenue fell from $285,562 to $192,154 during the same period. LinkedIn and YouTube also observed a decline.

One app that has seen its in-app revenue improve noticeably is Hotstar, which went from $173,253 to $329,675. Disney launched Disney+ atop Hotstar in India earlier this month.

Grocery delivery apps BigBasket, which raised $60 million last week, and Grofers have surged considerably, while Amazon, Flipkart, and Snapdeal that have halted taking non-essential orders in recent weeks have seen a decline in volume of daily downloads and active users on Android in India, according to marketing research firm SimilarWeb.

Zoom, a popular video chat app, has seen its daily downloads surge to over 500,000 in recent weeks, up from about 9,000 in early February. Ludo King, a popular game in Asian markets, has seen its daily download figure jump from about 150,000 in early February to over 450,000 in India in recent days.

As people stay at home, desktop usage has also increased in India, a mobile-first nation with nearly half a billion smartphone users.

“India has consistently seen mobile web browsing account for the heavy majority compared to the desktop, however from February to March, desktop usage increased its share of total visits to the top 100 sites by 1.6%. While this may seem small, it is 1.6% of 31.32 billion visits, so it is still rather significant,” a SimilarWeb representative told TechCrunch.

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Disney+ Hotstar has about 8 million subscribers

We finally know just about how many subscribers Hotstar has amassed over the years in India. “Approximately 8 million.”
Disney said on Wednesday that its eponymous streaming service now has over 50 million subscribers, nearly 8 million of whom are in India, where it launched its service atop Hotstar less than a week ago.
Five-year-old Hotstar is the most popular on-demand streaming service in India with more than 300 million users. The service and its operator, Indian network Star India, were picked up by Disney as part of its $71 billion deal with Fox last year.
For years, people in the industry have been curious …

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Streaming service Hooq files for liquidation

On-demand video streaming service Hooq said on Friday it has filed for liquidation after it failed to grow rapidly and cover its increasing operating costs.
Hooq Digital, a joint venture among Singapore telecom group Singtel (majority owner), Sony Pictures, and Warner Bros Entertainment, said the company sailed through “significant structural …

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India’s MX Player expands to US, UK and other markets in international push

MX Player, the on-demand video streaming service owned by India’s conglomerate Times Internet, is expanding to more than half a dozen new international markets including the U.S. and the UK to supply more entertainment content to millions of people trapped in their homes.
The Singapore-headquartered on-demand video streaming …

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Disney blocks John Oliver’s new episode critical of India’s PM Modi

Hotstar, India’s largest on-demand video streaming service with more than 300 million users, has blocked the newest episode of HBO’s “Last Week Tonight with John Oliver” that was critical of Prime Minister Narendra Modi. The move has angered many of its customers ahead of Disney+’s launch in one of the world’s largest entertainment markets next month.

In the episode, aired hours before U.S. President Donald Trump’s visit to India, Oliver talked about some of the questionable policies enforced by the ruling government in India and recent protests against “controversial figure” Modi’s citizenship measures. The 19-minute news recap and commentary sourced its information from credible news outlets.

The episode is available to stream in India through HBO’s official channel on YouTube, where it has garnered more than 4 million views. Hotstar is the exclusive syndicating partner of HBO, Showtime and ABC in India.

Spokespeople of Star India, which operates Hotstar, and Disney, which owns the major Indian broadcasting network, did not respond to multiple requests for comment.

A spokesperson of the Information and Broadcasting Ministry, the governing agency which regulates information, broadcasts, movies and the press in India, said the government was not involved in any censorship discussions.

Numerous people in India began speculating on Monday whether Hotstar, which like Netflix and Amazon Prime Video self-censors some content, would stream the new episode at 6am on Tuesday, when it typically makes new episodes of Oliver’s show available on the platform.

It became quickly apparent on Tuesday that the Disney-owned platform, which has a knack of censoring numerous sensitive subjects, including sketches that make fun of its sponsors, was not going to risk upsetting the ruling party.

Last year, Amazon also removed from its streaming service in India an episode of the CBS show “Madam Secretary” in which references to Hindu nationalism and extremists were made. Netflix also pulled an episode in Saudi Arabia of Hasan Minhaj’s “Patriot Act” that criticized the kingdom’s crown prince.

Source: TechCrunch

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Twitter-backed ShareChat eyes fantasy sports in India

The growing market of fantasy sports in India may soon have a new and odd entrant: ShareChat .

The local social networking app, which in August last year raised $100 million in a financing round led by Twitter, has developed a fantasy sports app and has been quietly testing it for six months, two sources familiar with the matter told TechCrunch.

ShareChat’s fantasy sports app, called Jeet11, allows betting on cricket and football matches and has already amassed more than 120,000 registered users, the sources said. The app, or its website, does not disclose its association with ShareChat.

A ShareChat spokesperson confirmed the existence of the app and said the startup was testing the product. “This is presently at an experimentation stage. Based on the outcome of the experiment, we will decide on the future of the product,” the spokesperson said.

Jeet11 is not available for download on the Google Play Store due to the Android maker’s guidelines on sports fantasy apps, so ShareChat has been distributing it through Xiaomi’s GetApps app store and the Jeet11 website (which offers the app installation file), and has been promoting it on Instagram. It is also available as a web app.

Fantasy sports, a quite popular business in many markets, has gained some traction in India in recent years. Dream11, backed by gaming giant Tencent, claimed to have more than 65 million users early last year. It has raised about $100 million to date and is already valued north of $1 billion.

Bangalore-based MPL, which counts Sequoia Capital India as an investor and has raised more than $40 million, appointed Virat Kohli, the captain of the Indian cricket team, as its brand ambassador last year.

In the last two years, scores of startups have emerged to grab a slice of the market, and the vast majority of them are focused on cricket. Cricket is the most popular sport in India, just ask Disney’s Hotstar, which claimed to have more than 100 million daily active users during the cricket season last year.

Or ask Facebook, which unsuccessfully bid $600 million to secure streaming rights of the IPL cricket tournament. It has since grabbed rights to some cricket content and appointed the Hotstar chief as its India head.

So it comes as no surprise that many sports betting apps have signed cricketers as their brand ambassador. Hala-Play has roped in Hardik Pandya and Krunal Pandya, while Chennai-based Fantain Sports has appointed Suresh Raina.

But despite the growing popularity of fantasy sports apps, where users pick players and bet real money on their performances, the niche is still sketchy in many markets that consider it betting. In fact, Twitter itself restricts promotion of fantasy sports services in many markets across the world.

In India, too, several states, including Assam, Arunachal Pradesh, Odisha, Sikkim and Telangana, have banned fantasy sports betting. Jeet11 currently requires users to confirm that they don’t live in any of the restricted states before signing up for the service.

“It doesn’t help matters either that the fantasy sports business’ attempts at legitimacy involve trying to be seen as video games — a cursory glance at a speakers panel for any Indian video game developer event is evidence of this — rather than riding on its own merits,” said Rishi Alwani, a long-time analyst of Indian gaming market and publisher of news outlet the Mako Reactor.

An executive who works at one of the top fantasy sports startups in India, speaking on the condition of anonymity, said that despite handing out cash rewards to thousands of users each day, it is still challenging to retain customers after the conclusion of any popular cricket tournament. “And that’s after you have somehow convinced them to visit your website or download the app,” he said.

For ShareChat, which has been exploring ways to monetize its 60 million-plus users and posted a loss of about $58 million on no revenue in the financial year ending March 31; that’s anything but music to the ears. In recent months, the startup, which serves users in more than a dozen local languages, has been experimenting with ads. ShareChat has raised about $223 million to date.

Source: Social – TechCrunch