“Reach leaderboard isn’t a total win from a comms point of view,” Mr. Silverman wrote.Mr. Schultz, Facebook’s chief marketing officer, had the dimmest view of CrowdTangle. He wrote that he thought “the only way to avoid stories like this” would be for Facebook to publish its own reports about the most popular content on its platform, rather than releasing data through CrowdTangle.“If we go down the route of just offering more self-service data you will get different, exciting, negative stories in my opinion,” he wrote.Mr. Osborne, the Facebook spokesman, said Mr. Schultz and the other …
