Sales and business development are often lumped together — seen as extensions of one another that amount to a single practice. But that’s not the case.
While both are dedicated to getting your company’s solution into customers’ hands, they’re more like separate but complementary elements as opposed to a single entity — and your sales efforts can suffer if you don’t have both.
Here, we’ll take a closer look at business development, see some key roles related to the practice, differentiate the concept from sales, and explore the interplay between the two elements.
Business Development
‘Business development’ generally refers to the sum …
