Every prospect you speak to has sales objections or reasons they’re hesitant to buy your product. Why are sales objections unavoidable?
Because if the buyer didn’t have reservations about your solution’s price, value, relevance to their situation, or their purchasing ability, they would have already bought it.
Objection handling is a natural part of selling, but it can be a significant roadblock when you’re trying to move prospects through the pipeline. You might even be tempted to accept the objections and send a breakup email straightaway. This is especially true if the objection seems highly reasonable based on what you …
