In 1997, Steve Jobs famously walked back into Apple and discontinued 70 percent of its current and future product line. Newton PDA? Gone. Pippin? Gone. Twelve different Mac desktop versions? Gone.In short order, a product lne of 350 different items soon became 10. Even though Apple had spent years developing those products. Even though Apple had spent thousands of hours, and millions of dollars, on R&D efforts on products still in the pipeline. Even though those products — and those projects — “belonged” to people at Apple. They were someone’s babies. They were “theirs.” Hold that thought.In a 1985 experiment published in …
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