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2021 has been a banner year for venture funding with an all-time high of over $288 billion invested within the first half of the year globally. These investments have yielded flashy headlines for brands and an assumption by the general public that these businesses are positioned to win. But there’s an alternative approach equally deserving of the flashy headlines — bootstrapping. In the Twittersphere and beyond, bootstrappers are speaking up, fighting for their stories to be heard.Some founders go the bootstrapping route because they want to maintain equity and control. Others don’t …
