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When I started my business, one that addresses a major social and cultural issue — gender equity — my friends and family joined in my excitement. My community knows me so well and knew that my business truly is my passion and immediately committed to support me and help me fight the good fight. They vowed to follow me on social media, be my best customers and tell all of their friends about the great work I am doing.There are companies launching every day to address all of the major, pressing issues of …
