How do CEOs and their executive teams develop strategy? The accepted process is like coupling two sides of an equation. On one side sits the organization’s external environment, with all its changes and trends. On the other side sits the organization with all of its internal capabilities. Strategy is about how you align the two.
This analytic, even mechanical, way to “develop” strategy is how it has been conceived and taught since business strategy’s conception in 1965, and it’s the way strategic management textbooks lay things out to this day. As a former professor of management, I’ve …
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