Storing great pools of data is an increasingly figured-out challenge. Between public clouds, and data lakes more specifically, you can stick oceans of corporate data in any number of places. But leveraging that data into something useful is another challenge altogether.
The analogy that data is this era’s oil is at best half-baked. Oil takes ages to form, while data doesn’t, for example. But where the data:oil comparison does work to a degree is that crude oil is not good for that many things by itself. You have to refine it to get the plethora of products that sti …
