Safy-Hallan Farah
Contributor
Safy-Hallan Farah is a contributing critic-at-large for TechCrunch. Her work can be read in Vanity Fair, The New York Times, Pitchfork, NY Mag’s The Cut and others.
At the beginning of the pandemic, Rian Phin, recently furloughed from her stressful job and struggling to create content, was living in a poorly lit townhome in Brooklyn with five roommates. When she moved into her own artist loft, replete with aesthetically pleasing high ceilings and big windows, natural sunlight filling the white room, she could finally create lifestyle content aestheticizing her life.
Phin, who was a Tumblr-famous fashion blogger in her youth and presently boasts over 70,000 followers on YouTube, identifies as an aesthete. Aesthetic vlogging for her and others is a demonstrated savvy for infoglut — the ability to rapidly process a huge volume of information into an “aesthetic.” Some of the most popular aesthetic vlog titles follow the lifestyle formula: “Get Ready With Me,” “What I Eat in a Day,” “Room Tour,” “Morning Routine,” and “My Quarantine Morning Rou …
