A recent analysis by the social media measurement company Tubular Labs suggests that Ozy spent heavily to boost the number of views for the videos it posted on YouTube by paying to have its videos pop up automatically onscreen.And even when Ozy offered articles its readers loved and shared in large numbers, it didn’t seem to try to replicate that success, according to a report in the social media-focused newsletter Garbage Day. The articles that were widely shared were “posts about cookies, inspirational stories about elephants, and engaging mini-docs about fashion,” the newsletter reported.What that left, said …
